Focusing on Global Entrepreneurs, it is an obvious step to turn to DEX New York. This one stop shop for general consumers and creative types alike was founded by Dexter Phillip, a fixture in the New York fashion scene for years.
Phillip started working in the couture section of high end department stores. With a huge clientele he then started La Mode New York, an image consulting company. That led to styling for glossy magazines, music celebrities and advertising companies. But something was still missing… and so he founded DEX New York; a home for creatives and clients alike.
“I’ve always been a creative person, and while I don’t mind big organizations, in the fashion world they can be stifling and extremely competitive -- too often in the negative sense of the word. I find that by having my own business, my creativity can run free, inhibited only by the breath of my imagination and the number of hours in day,” explains Dex.
With DEX New York, Phillip and his team have taken runway to reality on a multi-dimensional level. First, there is the photo studio (Ms. Victoria Beckham was shooting her denim line while we were doing this interview). It is a free flowing creative space that any client, from the new designer to major (can we really get more major than VB?) can feel both comfortable and productive in. The huge white walls give way to any light source and the high ceilings are a photographer’s dream, as any set is easy to construct. But with that, it is also a place for make up artists and hair stylists to be hands on in a studio environment. Usually make up artistry students need to travel across the Atlantic to actually see their work on camera with professional models and professional photographers.
There is a workshop for aspiring make up artists, that promotes the creative part of the industry, not just the retail end, which is the sole thing that many of the other cosmetic lines offer. The entire front of his haven is stocked full of beautifully colored disks just ripe for the picking. Touted by celebrities like Tyra Banks both this mineral based cosmetics line is fashionable, functional and easy to grab on the go.
And who doesn’t want the celebrity treatment? In this day of wanting the biggest and the best faster than the rest, Dex has brought the reality of the runway to the streets of Manhattan.
“We take our clients through every step of the transformation process at DEX New York. We inform them of the benefits, as well as the ingredients we are using on them. They are also kept in the know on the latest trends for each season, by attending various open houses that we produce at DEX New York, and newsletters sent to them via email,” states Dex. And he has the team to back him up.
“Every one of my employees is given a role that is larger and broader than anything they have done before. Thus a model becomes a producer, a makeup artist becomes a product developer, a hair stylist becomes an art director, and the front desk personnel become marketing coordinators. We empower our employees by allowing them to fulfill roles that may be beyond their experience, but certainly part of their dreams and abilities. They respond with enthusiasm, and they love being a part of a growing company, thus we have very little turnover. “
All of these elements and a career full of experience in all avenues of fashion make Dexter Phillip someone who knows the plight of the designer. A new label might have the clothes, but not the hair and make up team, or they have the models, but no shoot location. At DEX New York, anything is possible. Budget is always a factor, but with creativity at the heart of the organization, the team will work with the allotted amount to create campaign worthy images, because at the end of the day, gorgeous gets gorgeous… and who wouldn’t want to collaborate with someone who has their best interests in mind?
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