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Green Goes Gold

Posted by fashionentrepreneurreport On Saturday, November 01, 2008
As our economy staggers, making greener choices every day has become the latest trend of this generation. If we’re so careful about the foods we consume, why not give the same consideration to the clothes on our body? Designer and “eco-idealist” Linda Loudermilk’s eco-friendly designs have gained nods from across the fashion industry after she funded the Luxury Eco Stamp of Approval. According to the organization, this stamp signifies that “we can live a high-quality life without excessive imbalance and costs to human, animal and all natural life”. The Luxury Eco Stamp is reserved solely for businesses that strive to be green and gold; the environmentally conscious and those that represent the highest level of luxury.  
 
Linda Loudermilk’s line of stylish and elegant pieces confirm that it is possible to look glamorous and still contribute to conserving our environment. Her antibacterial and anti-allergenic denim is fabricated with Japanese papers and herbs intertwined within the fabric (No Filth Sasawashi jeans, $300 at lindaloudermilk.com). Many of her other pieces are made of Eco Spun material, a mixture of recycled plastic bottles that are spun with organic cotton.  Organic cotton isn’t new to the fashion scene. Back in the ‘70s a west coast manufacturer, Organically Grown, launched the trend featuring tops and trousers made from the natural fabric. 

In following today’s eco-friendly trend, Loudermilk’s isn’t the only line that’s gone green proving that being stylish and ecologically conscious can be compatible. Traditional trendy jean manufacturers like Genetic Denim and Earnest Sewn have joined the movement, marrying the high style and eco-friendly fabrics that will have labels keeping you looking fabulous the ‘green’ way. 

Other companies are devoted to fighting climate change and global warming by making their entire line green, from fabric and stitching to methods of delivery. Twenty8Twelve, the clothing company owned and created by sisters Sienna and Savannah Miller, took their devotion to being green a step further with a carbon-neutral line.  
Whether it’s shopping online to save gas instead of going to the mall, or avoiding synthetics and focusing on natural fibers, paying attention to the effects on the environment when shopping is easier than you might think -- look for companies that produce goods locally and pay attention to labels in order to cut down on carbon emissions and avoid items manufactured using sweatshop labor.-Lauren Alfaro

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