Over 45 boutiques, including Steven Alan, Karen Millen and Duncan Quinn, joined forces to celebrate Independent Retail Week: New York November 14 – 20 and hosted over 23 exclusive events and promotions providing shoppers a lot to choose from throughout the city.Kerry Bannigan, CEO and Founder of Independent Retail Week stated: “The support from local press was a positive step in promoting the independent retailers during this economic crunch and leveraging their brands for the Holiday season. Being featured on NBC, New York Times, Time Out New York, Telemundo and more was an amazing publicity platform for the retailers to reach potential new clientele at no fee to them; thanks to our generous sponsors and supporters.”
Shoppers had the added bonus of using the Lustr Fashion Finder iphone application that exclusively housed the Independent Retail Week: New York boutiques, events and exclusive promotions. For the fashionista’s that always want more there was the chance to win the Ultimate Lustrous Goodie Bag full of top fashion goodies worth over $1500.00 including Schander Quilted Tote, Chako “La Petite Hangetsu” Clutch, a $200 voucher at www.minicentroshoes.com and Sarar silk neckscarf.
The week kicked off with shoppers enjoying 15% - 75% off of merchandise to celebrate the 5 year Anniversay of Plum, 10 year Anniversary of Moma Soho and the 20 year Anniversary of Noir et Blanc.
Mini Centro spoilt shoppers with an unforgettable shoe sale of high fashion italian brands for under $99 including Prada, Nando Muzi and Enzo Di Siena. “Thank you for including our two stores and giving us the opportunity to promote our products during your retail promotional campaign. It was a great success for our shoe sale and we are looking forward to working with Nolcha Fashion Business Services again,” shared Luba Sapir, Manager.
Plaza Too invited guests to Shop for A Cause event hosted by Lauren Bush and Ellen Gustafson, founders of the FEED Projects, with champagne and lite bites. Ellen stated: “Being a part of Nolcha’s Independent Retail week was a great opportunity for Lauren and myself to reach out and promote the local stores that sell FEED products and support our mission. The event at Plaza Too was a success - consumers got to learn more about FEED, meet the team and view the latest trends in the store.”
The exclusive promotional events continued on with Sarar (image) offering 50% off of select merchandise and debuting independent hand bag designers schander, Chako and Jess Rizzuti in the womens wear department. The two hour event garnered just over $4,300 in sales and the store atmosphere was alive with the diverse crowd of bankers being fitted for tailored suits, tastemakers admiring the bag collection and editors taking note of the latest trends to emerge from this Madison Avenue hotspot.
Shoppers had the added bonus of using the Lustr Fashion Finder iphone application that exclusively housed the Independent Retail Week: New York boutiques, events and exclusive promotions. For the fashionista’s that always want more there was the chance to win the Ultimate Lustrous Goodie Bag full of top fashion goodies worth over $1500.00 including Schander Quilted Tote, Chako “La Petite Hangetsu” Clutch, a $200 voucher at www.minicentroshoes.com and Sarar silk neckscarf.
The week kicked off with shoppers enjoying 15% - 75% off of merchandise to celebrate the 5 year Anniversay of Plum, 10 year Anniversary of Moma Soho and the 20 year Anniversary of Noir et Blanc.
Mini Centro spoilt shoppers with an unforgettable shoe sale of high fashion italian brands for under $99 including Prada, Nando Muzi and Enzo Di Siena. “Thank you for including our two stores and giving us the opportunity to promote our products during your retail promotional campaign. It was a great success for our shoe sale and we are looking forward to working with Nolcha Fashion Business Services again,” shared Luba Sapir, Manager.
Plaza Too invited guests to Shop for A Cause event hosted by Lauren Bush and Ellen Gustafson, founders of the FEED Projects, with champagne and lite bites. Ellen stated: “Being a part of Nolcha’s Independent Retail week was a great opportunity for Lauren and myself to reach out and promote the local stores that sell FEED products and support our mission. The event at Plaza Too was a success - consumers got to learn more about FEED, meet the team and view the latest trends in the store.”
The exclusive promotional events continued on with Sarar (image) offering 50% off of select merchandise and debuting independent hand bag designers schander, Chako and Jess Rizzuti in the womens wear department. The two hour event garnered just over $4,300 in sales and the store atmosphere was alive with the diverse crowd of bankers being fitted for tailored suits, tastemakers admiring the bag collection and editors taking note of the latest trends to emerge from this Madison Avenue hotspot.
“The remarkable impact of NOLCHA’s in-store event in launching the new Designer woman’s bag line in our Flagship Boutique at SARAR on Madison Ave. was in many ways attributable. We were positively surprised with our sales during these tough economic times. I am sure by continuing with such events we will garner additional brand awareness on a long term basis. It was interesting to see and introduce our merchandise to new faces. It was truly amazing to be part of Independent Retail Week: New York, Thank you.” - Edina Hepguler, Director of Marketing, SARAR USA, Inc.
The week ended on a successful note with the Clarins beauty team hitting their sales target of over $2,000 for the Holiday fashion and beauty trends event unveiling Anastasia Chatzka, Maleku Jewelry and schander handbags. "Having the opportunity to be a part of Nolcha's Independent Retail Week New York allowed me to present my Collection, brand and myself to a virtually untapped fashion forward clientele. Plus, it really reinforced what I experienced all summer meeting with NYC customers in my store in Chicago, that I really need to expand the business and open a NYC retail location in 2010!," says Anastasia Chatzka - Creative Director/Owner.
Independent Retail Week: New York 2009 accomplished its goal with shoppers supporting the local retailers, boutiques reporting positive sales and a free promotional campaign to put the retailers in front of new consumers as well as encourage existing consumers to return to the stores for this special celebration.
Zulema George, owner of Anavaa Kisasa stated: "Independent Retail Week to me is a time when I get to showcase my independent designers, educate my customers about their purchases, and let people know the plight of an independent designer. Oftentimes my customers are thrilled to learn that they have purchased a one of a kind piece, a design from an independent designer or even better sometimes they get the opportunity to meet the designer. I feel that Independent Retail Week provides a great platform for the independent designers and retailers and I look forward to next year!”
The week ended on a successful note with the Clarins beauty team hitting their sales target of over $2,000 for the Holiday fashion and beauty trends event unveiling Anastasia Chatzka, Maleku Jewelry and schander handbags. "Having the opportunity to be a part of Nolcha's Independent Retail Week New York allowed me to present my Collection, brand and myself to a virtually untapped fashion forward clientele. Plus, it really reinforced what I experienced all summer meeting with NYC customers in my store in Chicago, that I really need to expand the business and open a NYC retail location in 2010!," says Anastasia Chatzka - Creative Director/Owner.
Independent Retail Week: New York 2009 accomplished its goal with shoppers supporting the local retailers, boutiques reporting positive sales and a free promotional campaign to put the retailers in front of new consumers as well as encourage existing consumers to return to the stores for this special celebration.
Zulema George, owner of Anavaa Kisasa stated: "Independent Retail Week to me is a time when I get to showcase my independent designers, educate my customers about their purchases, and let people know the plight of an independent designer. Oftentimes my customers are thrilled to learn that they have purchased a one of a kind piece, a design from an independent designer or even better sometimes they get the opportunity to meet the designer. I feel that Independent Retail Week provides a great platform for the independent designers and retailers and I look forward to next year!”
To view images of the events click here
To get your retail store involved contact:
Kristen Montgomery kmontgomery@nolcha.com
For brand placement/sponsorship opportunities contact:
Arthur Mandel arthurm@nolcha.com
Want to host Independent Retail Week in your city? Contact:
Kerry Bannigan kerryb@nolcha.com
www.independentretailweek.com
To get your retail store involved contact:
Kristen Montgomery kmontgomery@nolcha.com
For brand placement/sponsorship opportunities contact:
Arthur Mandel arthurm@nolcha.com
Want to host Independent Retail Week in your city? Contact:
Kerry Bannigan kerryb@nolcha.com
www.independentretailweek.com
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