If you own your own business you have to be aware of the “Social Networking Craze” that has virtually taken over our free-time as we know it. But finding that recipe of a perfect mix of relevance and brevity that will help further your business is increasingly difficult. Social Media and especially twitter or business based Facebook accounts should be looked at as a tool to create a buzz around your company, not a life changing mechanism that will keep your head perpetually glued to your Iphone screen.Understanding the key to these applications will make social media not only less time consuming, but work for you.
1) Establish relevance. Do not just blanket your network with 140 characters of what you ate for breakfast, or your label’s latest sale item.
2) Be at the top of people’s mind. We only talk to about 3% of our network on a regular basis. Expand that percentage and look for positive results. Touch base with people instead of mass e-mailing or twittering out details
3) Remember that at the end of the day Twitter should be looked at as customer service oriented. People can react to you and you can respond to them. It is not a broadcast platform.
2) Be at the top of people’s mind. We only talk to about 3% of our network on a regular basis. Expand that percentage and look for positive results. Touch base with people instead of mass e-mailing or twittering out details
3) Remember that at the end of the day Twitter should be looked at as customer service oriented. People can react to you and you can respond to them. It is not a broadcast platform.
Peter Shankman Creator of HARO uses social media to his advantage on a daily basis, but getting not only his brand but a million others out there in the public eye.
“In 2010 it will be all about the people in your network doing your PR for you,” explained Shankman. “Your actions will dictate your relevance, your words no longer will.”
With that said, give the 140 character limit we seem to now have when grasping people’s attention Shankman also adds it is imperitive to learn to write.
“People that do not know how to write and use the social media platforms will most likely be eliminated from the competitive marketplace,” warned Shankman.
So develop a real game plan with what you want your social media message to be and follow those guidelines. Do something more that brag about yourself and what cool things you are up to and give your “followers” something to relate to.
“Your job is now to get other people to do your PR for you,” advises Shankman. “The lonliest person on twitter is he who only tweets about himself. Say something on Twitter worth re-tweeting.”
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