On a grey day in London Gina Conway Aveda Salon hosted the finale of the Dress the Band Competition.
All five members of Southern Attic got to see the winning designs live and in person for the first time as well as meet Lars Böttcher, Debbie Peel and the creative team behind the project. The photo shoot was styled by personal stylist Gabrielle Teare. “For a band that is looking for exposure, fashion is a natural link, says lead singer Rory O’Neill. “The idea of creating a synergy between young designers and a young band is a great idea, we were absolutely happy to be dressed by creative people. Dress The Band has been the perfect launch platform for our move into the US music market.”
The designers were chosen based on creativity as well as their ability to listen to Southern Attic’s likes and dislikes.
Lars Böttcher of Disarm, the winning designer in the apparel category was the perfect fit for the Brit Rock Style Southern Attic will carry with them across the pond for their US Debut.
“The clothes in the rock and Brit pop scene have changed during the last years very much. Suits and jackets may be worn on stage, and short haircut is in style. The people on the stage look more and more cultivated. The dirty image from 10 years ago has been over for a long time. Accents in garments have been put into importance and have become models of the fashion scene. The combination between music and fashion is always important and getting bigger every season, therefore, it was amazing to collaborate with Nolcha and Southern Attic on such a big production,” stated Böttcher
“I am so glad that the entire project came together the way it did,” gushed Nolcha Creative Director Lynn Furge. “Hearing Rory tell me there was not one guy who said ‘there’s no way I’m wearing that mate’ is further proof that Nolcha has the ability to find the next cutting edge fashion stars.”
“If rockstars can sing about the effects we as humans have on the world, we can hold the same standards and find talent that puts an effort in using sustainable fabrics, hand-crafted materials and global awareness when we dress them,” added Furge.
Having to create realistic accessories for both rockers and real men, Debbie Peel was put to the challenge of balancing fashion and function.
“British men more and more often are having the need to carry their lives around with them, as life is so hectic! British men are also taking more and more care of their appearance and their sense of style. Living in Britain has allowed me to see and appreciate these things. The band members are a prime example of British men leading a busy lifestyle, whilst at the same time recognizing the need to be fashionable, and so I created a collection with these factors in mind. I think the bags fit into the rock n roll lifestyle as they are roomy enough to fit everything that a rock star needs, and because of the luxurious calf leather used the bags will wear better and better with age, just as every good rock star does!” Peel explained.
And of course the entire look doesn’t come together without the jewelry to finish it off. Taking examples from rockstars men are starting to add rings, cuffs and necklaces into their everyday wardrobe to separate themselves from the pack. No better example of refined cool is winner Tracey Mayer. When asked why she thinks jewelry is essential to complete a rock star aesthetic she simply smiled knowingly and said“
Jewelry is synonymous with music, and the rock stars who wear my jewelry use it as an accessory to their attitude toward life rather than an accessory to their clothing. This gives each rocker a very distinct sense of style.”
And with a couple of brooding looks for the camera Southern Attic’s foray into the world of fashion has just begun.
And with a couple of brooding looks for the camera Southern Attic’s foray into the world of fashion has just begun.
Images can be seen on dphoto.com/dress the band and the Fashion TV video will air in mid March.
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