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ALITASÍA at MACZUL

Posted by fashionentrepreneurreport On Thursday, May 28, 2009 0 comments

Thursday, May 28th, the well known and “Criollo” designer Algimiro Palencia of Venezuela, hosted a major runway show at MACZUL (Museum of Contemporary Art of Zulia) to benefit Fundation Cero Limites (Funceli), an organization for handicapped people.

The  event incorporated a collaboration of the designer with students from the School of Social Communication at the University of Zulia.

The collections name “ALITASÍA: tradition and fashion”, was a tribute for  the Zulian town  that last year named him as "The adopted son of La Guajira." Palencia´s inspiration was the Wayuu ethnic group and his work is full of colors and textures from their fabrics with a contemporary hint in shape and detail. He emphasized that the results seen on the runway is truly the work of the Wayuu. "I'm just the bearer of all that effort. My fight is to sensitize Zulian”.

Adding a 60’s and 70’s flair to the shape "It's a reminiscence of those decades so important for the contemporary style in fashion," he said. At least 80 pieces were displayed on the catwalk including 10 other "green" pieces which the designer also featured in Miami Fashion Week last year.

The night’s beats and rhythms were provided by a very energetic band named "Santo Negro" with a line-up full of drums and electronics. Their performance was the perfect balance to the night’s criollo offering.

The runway was vibrant and stimulating with an ambiance that delighted our eyes with ethnic flairs the way a reef loaded with tropical fish delights the masked snorkelers. We hope to see his creations on a New York runway soon…

- Carolina Leon Veljovic & Michael D Ellenbogen
Photos by Adolfredo Palencia

Avoiding Bankruptcy in this Economy

Posted by fashionentrepreneurreport On Wednesday, May 27, 2009 0 comments
Many retail stores such as Circuit City, Filenes Basement, Sharper Image, Linen’s N Things are going bankrupt. Also, major fashion retail store such as Macys, LL bean, Ann Taylor, Foot Locker and Zales are closing stores.


When department stores close their doors designers lose buyers and profit.  How do designer’s themselves avoid bankruptcy?

There are some cut backs that can help you during this recession. Take control of your sales representation. Showrooms can be expensive if you aren’t selling anything. Get to know your buyers personally and find out if your collection has staying power. Any extra merchandise you have left over should be in a sample sale.

Any money made should be paid to your creditors until you debt is clear. Otherwise, you won’t have any credit for a new season. Choose fashion show participation wisely. Before you commit to an event, find out if the buyers attending will benefit you. Contact the buyers you know and have formed relationships with, make sure they attend. Learn how to sale yourself, your brand, your product.

If the inevitable happens and you go out of business, there are other options. Try to find a financially sound design house to sponsor your collection. If your collection sold well at some point, you may find a company willing to buy the rights to your collection. You can then restart again with a new name of course.  

Most companies see the signs before bankruptcy. You can avoid it by cutting back just like in your personal life.

Initiative for New Talent from Furla

Posted by fashionentrepreneurreport On Monday, May 25, 2009 0 comments

Furla has come up with a new business plan to make profits and dig themselves out of the “middle” category which seems to have hit other brands such as Coach and even more luxurious Ferragamo in this economic crisis.


CEO Paolo Fontanelli, of Furla, the accessibly-priced Italian accessories, explains that  the brand has recently gone on a retail binge in the UK, by launching a menswear collection, and creating a special initiative to leverage the talent of emerging shoe designers.

With a model that started 80 years ago by the Furlanetto family Furla has now has expanded to over 150 franchises and 60 stores owned by them.  They are at a 15% margin for profit gain and the label itself has no debt.

In 2009 they opening a flagship store on London’s Regent street and a store in the Westfield Mall.  More stores in China will open, some will be franchises and 2 will remain owned by the Furla company.

But the retail growth does not take away from design.  The Furla Talent Hub supports promising young shoe designers from around the world, enabling them to present their creative vision through products that are produced under the Furla brand name, in the spirit of Furla DNA.  Designers such as Alice and Lisa Ferrari, Courtney Crawford, Nicole Brundage, and Max Kibardin have all participated.  The outcome of Max Kibardin’s collection was so great that Furla had him design the first shoe collection for the brand which is in stores now.  All of the designers involved, however, are there to learn and grow and still sell and succeed under their own name and label.

It seems to be the desire to try new things, the launching of collections in sectors where there are still sales (menswear and accessories) and forging ahead with markets that are already loyal to the brand.

“The fact that we are privately-owned means we can take a long-term view towards our business strategy and our investments. This is very powerful, especially in times like the ones we find ourselves in today,” Fontanelli told the Business of Fashion.net exclusively.

Fashion Company's Creative Ideas for Success

Posted by fashionentrepreneurreport On Monday, May 25, 2009 0 comments

The reports all state that the fashion world has taken a hit in this economy.  The industries leaders have to be more creative than ever and those that are new, need to think outside of the box to make a statement and a profit in the highly competitive fashion marketplace. 


Below are the five best initiatives towards new found success and the genius companies behind them:

1) Halston and Temperley showed video instillations where other designers like Victor and Rolf and Mark Bouwer fell short in a simple filming of the runway. Their short films, (Halston ran an elaborate film on-line with storyline, moving set and Temperley a statically modern piece on movement and texture which was accompanied by live pieces and traveled the world during Fashion week) were able to meet a newer, younger more modern fan as well as broaden their general demographic. Dior is hot on the heels to do the same and has released their video starring Marion Cotillard today Click Dior Video to watch or got to http://www.ladydior.com/thefilm/.

“This new economic climate is going to produce an explosion of creativity in all forms, which is especially relevant to the fashion industry. Already we are seeing a marked shift in values that can be positively reflected through the industry.” Bonnie Takhar, CEO Halston

2) Net-a-porter is changing their packaging options, listing to when where and how their customers shop adding the element of luxury for those that want it and those that have their parcels delivered to the office can have a simple non-descript packaging.  They are also building a tight 18-month plan during the recession that consists of adding new designers to their roster and having current designers create exclusives for their consumers. And for those whose pocket books have tightened there is a launch of “theoutnet.com” which is sale only.

3) The Gilt Group is consistently breaking weekly sales rates. This Start Up doesn’t really have a pre-economic down-turn to compare sales numbers to, but with a vision of how they want presentation they are cornering the market on designer mark-downs.  Instead of slashing numbers even lower they go for an approach of a well edited stock list and the expansion of children and men’s is smart in terms of reaching greater numbers with the same message. They have basically kissed the competition of large discount retailers (where clothing is piled on top of each other, snagged and un-merchandised) goodbye.

4) Specialty stores like Bombay Electric, Webster Hotel, Colette and 10 Corso Como are still sticking with the mix of luxury and obscure.  They cultivate a feeling of personal image vs. logo luxury that can only be classified as unique.  The lifestyle element of coffee, cocktails and caviar brings customers in to lounge and spend… a sort of “if I get something I need to give in return” making their foot traffic less “browse-focused” and more “spend-centered”.

5) Oscar de la Renta is placing their focus on their home-based (US) wholesalers as well as expanding to build the brand in international markets.  Opening flagship stores in markets where they already have a strong consumer base instead of trying to launch in an entirely new market, has thus far proven this year to be a wise decision. They are also growing the e-commerce side of the business that launched back in September 2008 to once again put fashion at the consumer’s fingertips.  Chanel has done the same with their website allowing those aspirational customers to grab the real thing, even if it is just a little barrette or keychain all while letting their customers in on the lifestyle with runway videos and exclusive short films which given the above report, works.

-Lynn Furge
 

The OUTLook: Boardshorts to Pinstripes

Posted by fashionentrepreneurreport On Sunday, May 24, 2009 0 comments



stephen brennanMaking the transition from one city to the next can be life altering.  Each city possesses a soul of it’s own and can offer totally different experiences from one day to the next. 
Some cities thrive on the nightlife, while others wake up early to enjoy the morning sun.  Certain cities brag about their coffee, while other cities can’t get enough of their Cosmos.  Some cities keep you isolated in your dual air-bagged pod, while other cities require you to get cozy with a stranger pressing up to you in an underground vessel.  And some cities stay a comfortable 78 degrees all year round, while other cities fluctuate from 12 to 101 degrees over a period of a few months.  How does one make such a huge change?  What to do? What to wear? How to adjust?
I can pretty much guarantee that everyone reading this is a city dweller.  We all get “A’s” for that.  If not, then you probably have children and you are safe where you are.  Otherwise move to a big city near you.  City life opens your eyes to the world.  It forces you to climb out of your comfort zone and learn something new about yourself and about the people around you.  Moving from one big city to another forces you out of your box even further.   And once we are out of the boxes that we are born in, we see that we are all the same, and people just adapt to their surroundings to survive.  AKA, we just dress different.
Last week I made the transition from 78 degree, coffee drinking, air-bagged pod Los Angeles to 101 degree, cosmo drinking, underground vessel New York City and was once again pulled out of my Boardshorts and into my Pinstripes.  Instead of my cool pastel polo and light-weight pants, I’m once again sweating in my black suit and tie in order to survive in the New York jungle.  This is one city where you are expected to dress the part.  Why are clothes so important here?  Is it because we work harder when we are in a business suit?  Do people take us more seriously when sweat is beading down our forehead in the 100 degree, 85% humidity weather?  Or is it because this is a walking city where we don’t have the status of a car to prove our worth?  I am learning to figure it all out, step-by-step, dry cleaning bill after dry cleaning bill.  Whatever the answer, I’ll just have to adapt and sweat through it…just like everybody else.
boarshorts and pant suit
-Stephen Brennan, yes folks, he's back in Manhattan!

Marsha Goes to Hollywood: French Revolutionaries and Sunhats

Posted by fashionentrepreneurreport On Sunday, May 24, 2009 0 comments

After a long, relaxing holiday weekend in the Indiana Dunes- yes, Marsha went to the sandy, depths of nature to enjoy Memorial Day Weekend, but in style of course.  Nothing short of a fashionable crew: including some surprise visits from French political figures, polar bears and a stray Italian- you can only begin to imagine the great stories and most importantly the great campfire circle late night. Son to the leader of the Socialist Party of France in full attendance with a group of wild French bandits we conquered gypsy guitar and a few bottles of wine by the fire with no talk of politics, it was nothing short of perfect and interesting. The 21st century version of Kumbaya is now Don't Look Back in Anger by Oasis. Impressive. On the other hand, there were still the high points of the trip that made you wonder, like men proving their egos by forming the Polar Bear Club, diving full force into the freezing waters of Lake Michigan. Gotta love the freshman initiations. I think that the poor Frenchman ended up waking to slabs of ribs on their forehead. I haven't quite cracked the code on exactly how you don't feel a whole slab of ribs on your head, but perhaps the French truly are headstrong. 
A stunning view of the city of Chicago, looking much like that of a cardboard cutout with a glowing- blazing sun behind it, was just what I needed to see, the city at a distance. It's refreshing to take a step back from the stressful and sometimes mundane existence of the city, but never from the existence of fashion- because there was plenty to go 'round.
Fabulous hats, summer dresses and beautiful Brazilian beads dangling from necks care of the fashionable friends that I have, we never slacked that weekend, bringing out the best of our wardrobes. Sometimes it takes getting away and dragging your own closet to become re-inspired.
Fashionably late back to work this week, there has been a delay in my fashion connections and an enjoyable gain in my political connections.
A demain...

Running in Converse: Inspiration

Posted by fashionentrepreneurreport On Saturday, May 23, 2009 0 comments



“What inspires you?” is a question that is asked to countless designers ad nausea.  It is as prevalent as hearing “ Who are you wearing?” at the Oscars, yet the aforementioned question does more than skim the surface. 
Asking someone what their inspiration was for a certain collection is like going back in time to figure out a specific and personal moment of their lives. One gets a glimpse into what makes them tick, what they imagine, the direction they are going and where they have come from out of only three little words.
Inspiration can come from very personal experiences.  From the more trying events in our lives, the most beautiful ideas are be born. It is when we are pressed to our limits that we evolve.  So much beauty comes out of the struggle.  One may not recognize it in the moment, but only after the fact, yet it is there.   Nothing fabulous comes out of the status quo.  From the onset of the recession, I have been telling people that creativity will be derived… mark my words.  Precedents will be set, alterations will be made, and something amazing will be born.  I have already caught a glimpse and I promise you it will not disappoint.  There is an awakening going on all around us.  Get excited! 
Inspiration can also be as impersonal as seeing a fabulous brand-less scarf in a vintage store, and by the way the colors are composed ignites something in you that you cannot yet put your finger on but you know from it, some idea will be produced. Or it could come from waiting for the subway and seeing the wording and pictures from an ad that was vandalized. Ideas are always waiting to be hatched. 
What inspires me? All the people in my life play an important role.  Present or past, there has been something from everyone who has aided in my creative growth.   Built me up or tried to break me down, each individual has had his or her place in my life.   The random events also seem to spark something in me as well.  Getting off the wrong subway stop and ending up at the Marcy Projects because I was deeply engaged in my iPhone or sneaking into a hostel in Bushwick has opened up new outlets into the world for me to explore.  The are countless acts of beauty and despair all around us, and depending on my outlook at the time, that is what will dictate what I will see and will help inspire my next work of art no matter what medium I am working in.  
Relax, go out and try something new, for you never know what is waiting around the corner to inspire you.  I am even finding myself inspired as I type this column.  The ice cream truck is coming around for the billionth time and the song propelled out of his truck is inspiring me to buy a shotgun. 
-Oriana DiNella

Style Gets Personal: Buying Style vs. Trend

Posted by fashionentrepreneurreport On Saturday, May 23, 2009 0 comments



red hat with feathersAs a London Personal Stylist I spend many hours reviewing wardrobes. Given the fact that we only wear a shocking 20% of what we buy, frankly most of my clients waste money.
I always ask my clients what would you like to look like “more stylish” is the most common response.
If you continually buy fashion only the buzz of buying translates into the unworn, there is nothing remotely glamorous about this. Learn the difference between style and fashion and wear most of your wardrobe until it wears out.
“Fashion” is next season’s shoulder pads jacket. The “boyfriend” jacket now on trend will suit you if you are 5’8” or more, if you are under 5’4” and petite, it will swamp you. So don’t buy it! “Fashion” is also the here today, gone tomorrow looks that reinvigorate your wardrobe. Shoes are a fantastic “fashion” statement and so are bags.

Fashion should be fun!
We all need regular “fashion” hits but we should not pay too much for them. Remember the 80:20 rule, and do not pay over the odds for something you will wear only for a season or not at all. Buy the diffusion ranges or the better high street brands and look to wear for 2 seasons only.
Sometimes we are all hit with a “I will die if I don’t have that” and these instincts should be followed for  sheer fun occasionally, but if you let them dominate your wardrobe you will have nothing to wear.
Style is what you actually wear 90% of the time so spend money here, buy the best you can afford and look to keep the clothes. A great beautiful coat in your style and colors will last 10 years so simply buy a more expensive one. The “fashionable” coat will last 4 months so don’t pay too much, have fun with it buy a great color, and look to replace it.

Find your signature style. Last summer when smocks were in most of my clients bought them. These are now part of the vast unworn in your wardrobe, along with the sleeveless jacket etc. Style should be items that you love deeply that you will wear forever. Jackets, jewelry, coats, cashmere should not be dull but beautiful in rich colors. Fit is everything, buy for how you are now, not for when you lose weight, for example, as this does not work. Buy beautifully cut garments that flatter whatever shape or size you are now.
If orange is in, and it does not suit you, then don’t buy it. In short, learn what suits your body, learn what style you are and buy clothes that fit you. Baggy clothes generally don’t flatter and make you look fatter than you are. Go spend your money on fantastic must-have shoes instead or a great piece of jewelry. Then when things are in the shops that you love, that make your heart sing, that really really suit you, buy them. These will form a great wardrobe for many seasons to come. Aim to be beautiful and fabulous and you will be!   
fcuk image










Gabrielle Teare is the Leading London Personal Stylist and International Fashion Writer, writing in London, NYC, Malaysia, California. Gabrielle is currently ranked by Alexa as No1 Globally for Personal Stylist. http://www.gabrielleteare.com. In Feb 09 Gabrielle was featured on MSN.Com,Tiscali.Co.Uk, Match.Com, Esquire Magazine. Gabrielle also styled the rock band Southern Attic at London Fashion Week for Fashion TV Dress the Band Competiton. In May 09 Gabrielle is working on 3 films for Disney and will be featured in Vogue, the European, Australian and American press and News Programmes worldwide. 

The OUTLook: GL-GL-GL-Glitter Face

Posted by fashionentrepreneurreport On Saturday, May 23, 2009 0 comments

Stephen BrennanRecently a friend of mine ran into a problem with product branding which taught him a very valuable lesson about reading the ingredients label before use.  To protect the identity of this person we’ll just call him R.J.
R.J. works in Corporate America amongst the hustle and bustle of the everyday mundane, closing deals and signing contracts with important high rollers on a regular basis.  It’s important for R.J. to maintain his appearance and so to enhance his already handsome good looks he uses an array of moisturizers and hair essentials to keep him looking his best.  Like every 30-year old who is experiencing the first step into their more distinguished look, R.J. will do whatever it takes to keep what God had graced him with in his 20’s.  With the subtlety of the products that R.J. uses he maintains a masculine but youthful appearance that makes women fall in love and men want to copy.
R.J. needed a slight change (we told him not to laugh for fear of those dreaded crows feet, but alas he couldn’t help himself) and added to his daily regiment, an eye cream by Kiehls with “skin brightener” to reflect or deflect those darn wrinkles back at the on-looker. 
This product promised to give him a natural glow, which of course would excite any consumer that wants a face as smooth as a baby’s behind.  Amazingly, the product did as advertised and R.J. started the new day with a heightened confidence. 
Over the course of the week he would go to the gym in the mornings feeling like a kid.  He strolled into the office looking like a million bucks.  One employee mentioned that he looked “very awake”.  He even went out to dinner with a friend in a crowded restaurant where he ran into all the A-listers from around town.  R.J.’s only mistake was hugging the overly effeminate owner of the restaurant that pressed a little too tightly against R.J.’s face, somehow leaving a trail of glitter onto his cheek.  The situation was easily corrected and R.J. and friends continued on for a big night on the town.
Days later R.J. found himself at the symphony and yet again a friend pointed out “you have glitter on your face.” Blaming yet another friend who had hugged him, he brushed off the comment and his orbital bone.
The next morning R.J. woke to a pillow of sparkles.  Could there still be remnants of glitter from the symphony?  Did Mariah Carey spend the night?  Did a pixie explode in R.J.’s bed?
Nope!  Somehow the branding department forgot to mention that “Skin Brighter” equals “Glitter.”  This 30-year old ruggedly handsome Stud had been wearing face glitter to the office everyday where he’d have clients wondering if maybe he didn’t get all the make-up off from his drag performance the night before.  Not to mention that there was glitter all over his apartment and clothing. 
The moral of this story is “Don’t Trust a Label.”  Companies will do anything it takes to sell their product…even if it means embarrassing the customer.  Read all the ingredients so you know exactly what you are putting onto your precious face.  Glitter does in fact make you look younger, but I don’t know many grown men that want to look like a 7-year old girl at a Miley Cyrus concert.
skin brightener, glitter
-Stephen Brennan



Little Black Dress Exhibition

Posted by fashionentrepreneurreport On Saturday, May 23, 2009 0 comments

The Little Black Dress Exhibition at The Fashion and Textiles Museum London.



The little black dress is the ‘uniform of the modern woman’ said Coco Chanel over 70 years ago in American Vogue and this statement still rings true today. Vogue called it “Chanel’s Ford.” Like the Model T, the little black dress was simple and accessible for all women. The Little Black Dress exhibition at the Fashion and Textile Museum charts the historical development of this timeless piece from Chanel’s classic 1926 take on the LBD, to prominent new designers like Gareth Pugh and Christopher Kane.








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The exhibition presents a collection of over 60 garments collected from the personal archive of designer and exhibition curator, Andrew Fionda. ‘The Little Black Dress is such a timeless piece’ says Fionda. It is something that can be passed down from mother to daughter to granddaughter and passed from generation to generation. We all go through the stage of wanting to buy cheap pieces to fill our wardrobe but pieces like these show that is worth investing in something like the LBD because it lasts and never goes out of fashion”. Fionda has been collecting Little Black Dresses for years. When asked how he was able to select which designs to show in the exhibition he said that “I feel these pieces best represent the little black dress. They are complete statement pieces”. Andrew’s collection is joined with dresses submitted by over 20 of the country’s leading designers as well as dresses from women with an interesting story to tell.


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Dresses featured in the exhibition ranged from high street favourites, to classic haute couture pieces to quirky and edgy pieces from Gareth Pugh, showing the versatility of this statement piece and the creativity of new British designers. “Whilst curating the exhibition I was amazed at everybody’s unique interpretation of the LBD, to some it is long and dramatic, to others it’s short, sexy, sassy, whilst some think it’s cute and very simple. However, to everyone, it’s a fashion staple, a must have in everyone’s wardrobe and a lifetime investment that will never let you down” says Fionda. “The exhibition shows that the little black dress does not have to be boring. Like them or not, these designers all prove that different elements can be used to make it interesting”.


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Despite the variation between the pieces, the exhibition proves that the little black dress is a timeless piece and a must have for every woman’s wardrobe. Supermodel Erin O’Connor who officially opened the exhibition agreed. “When I travel I always pack a little black dress. It’s like a blank canvas which can be dressed up or down, whatever the occasion. I think when you buy your first LBD, it’s a sure sign that you’ve grown up”.
This exhibition works in collaboration with The Royal Pavilion & Museums, Brighton & Hove and will be running from Friday 20th June until Monday 25th August 2008. Exhibition opening times are 11:00am-6pm Wednesday to Sunday. Ticket prices are £5 for adults and £3 for students and concessions. Entry is free for under 12s.
For further information about the FTM and its activities please visit www.ftmlondon.org





















The Business of Style: Passing the Baton

Posted by fashionentrepreneurreport On Friday, May 22, 2009 0 comments



Lynn Furge, sunglassesSo in fashion and in life, there is always the push/pull of old and new.  The glorious emergence of an exciting talent.  The retrospect of a historic career in the industry. 
This year we have seen the exit of the great designer Valentino.  We have also seen clothing through the new eyes of people like Rad Hourani or Julian Louie.
But when it comes to fashion and journalism what is the exit protocol?
Rumors have been flying that they want Wintour out.  Legendary columnist Lynn Yeager was exited from The Village Voice.  Is there really such a thing as passing the baton? 
This week I attended a couple of couture specific runway shows.  Sitting front and center right up against the runway, I am supposedly one of the “new, hot, ones to watch” I travel the globe looking for new talent, trying to give them their day in the sun, while furthering their careers through business advice etc.  People want to hear what I have to say (or at least that is what they tell me).
The place card next to me is an icon of fashion journalism, with career stints at Bazaar and Glamour, over 40 Paris Fashion Weeks and a style TV show to boot.  She comes with more credentials than a triple crown thoroughbred.  But after a career of greats, what is she most famous for?  “Borrowing” young intern’s work/ideas and claiming them as her own.
Let me set the scene… She whizzes in and plops down directly next to me saying “Ready?” to her camera guy… who mid show blasts the entire audience and light with the camera bulb.
“Arghhh, gasps the model who rapidly looses her footing while being promptly blinded”
“Shhhh” hints the thirty people in the row with us.
“I hope I didn’t interrupt your writing,” she notes as I scramble on the floor for my pen which has been knocked to the ground by her humongeous handbag.
“Not a problem,” I croon, and with that, instant recognition.  She knows it’s me, she’s worked with me, she’s picked my brain…for I was one of the interns!
“I am sitting here with ingénue, Lynn Furge and she is back” she shouts into the camera.  Apparently now we are going to do an interview.  Right in the middle of the show.
“Shhh” the crowd shouts again.
Without boring you, just imagine that this volley goes back and forth another 20 times throughout the designer presentation.  I write a comment, she glances over at my notepad, I say “smart fabric choice” she writes, smart fabric choice on her press kit.
So I ask you… when is it time to pass the baton? Do we as American’s throw her away as yesterday’s news that couldn’t recognize a Altuzzara if it trotted it’s way right into her closet?
The annoyed young “ingénue” in me wanted to yell… “STOP STEALING MY IDEAS” but the more I really started to watch her I saw the love of garments in her eyes.  I saw the goosebumps that appeared as hand-embroidered tulle made its entrance on the runway because I had the same chills. 
I started giving her hints.  “Amazing use of contrasting colors” “A more feminine version of Alexander Wang” “Valentino during his inception” and away she wrote and smiled.
Because here is the thing about passing the baton.  You might need a fast runner for the final leg but the initial start is just as important.  The relay is a team sport, and although I might have days of dusty warehouses with “fashion instillations” and video links under my belt, she has the Hotel de Crillion and evenings with Halston at Studio 54.
In fashion, learning is never a one-way street, so just as I teach my mother to “Bcc” I sat, and I hinted and I helped, and she helped too, for at the end of the show she turned to her camera man and said…
“With a flick of her hair and a turn of her heel she was gone, to find the next big star.’
And that heel turner she was referring to was me.
passing the baton
-Lynn Furge



Running in Converse: A Nice Day for a White Wedding

Posted by fashionentrepreneurreport On Friday, May 22, 2009 0 comments


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Oriana DiNellaWedding season is upon us.  All the smiles, flashbulbs and singles tables could not keep me away.  It is a joyous celebration that for most people only happens once.
My favorite part of weddings is not seeing the groom’s face as his future wife walks down the aisle (although that melts me) or the kind of cake that is served (I love cake).  No it is the outfits donned by the audience in attendance.
There are books and articles on wedding decorum.  Countless advice columns on what and what not to wear depending on the season, time of day, location and phase of the Zodiac the wedding takes place in. Rules and regulations bore me.  All I can hope for is that guests wear clothes that not only fit them but cover up their body art as well. 
Recently I attended a wedding and I feel the need to share my experience.  As I sat in the pew waiting for the rest of the guests to gather, a woman strolled in wearing a giant disco ball fashioned out of all the colors of the rainbow.  What was she doing wearing this?! Where did, respect for the bride go? No one would be shining more than her kaleidoscope dress! I sweated as I clutched my Bible harder.  It was shocking that she had the nerve to wear this dress in God’s house. *Gasp* Like Janice Dickinson’s original body parts, her decorum had gone to the wayside.  I needed to find out more.
At closer inspection, I noticed the gown was a vintage Adrienne Vittadini, comprised entirely of sequins, and had a plunging “v” back that was not “church appropriate.”  I would call this a Balmain “representation” but even the edgy French Label couldn’t come up with such shoulder pads.  The sequins resembled geometric shapes and this pure product of the 80’s garnered cautious glances, whispers, a few dirty looks and many smiles to the faces of all who admired. 
Was the Vittadini wedding appropriate? Maybe.  Maybe not.  The mere colors and sparkle of the dress encompassed the full celebration that is a wedding.
The kicker… the girl in the sequin gown was me!  As I noted earlier, I do not like rules and regulations and or dress codes.  I realized wearing the sequin Vittadini was a risk and it was a risk worth taking. I was concerned about how the bride might have felt until the announcement of the bride and groom was made at the reception and the wedding party walked in to the tune of the Austin Powers theme song.  We danced to Lady Gaga, drank champagne and while my dress was not “traditional”, it was on point for the celebration. 
If we don’t take risks in fashion, where is all the fun?  It is called fashion forward for a reason.  However, I will not be surprised when the next wedding invitation arrives in my mailbox kindly requesting that I do not wear a dress that can also be seen from outer space. 
When my big day comes, my guests will be clad in Versace, Gucci, Rodarte, Marni, McQueen and Margiela (minus the stockings over their head) because what is an event, formal or otherwise, with out a little bit of a fashion show.”
Adrienne Vittadini vintage dress-Oriana DiNella


Marsha Goes to Hollywood: The Ego's in the Art

Posted by fashionentrepreneurreport On Friday, May 22, 2009 0 comments



Marsha Goes to HollywoodDear Mama: It was like a self-centered Kanye West Song, with fashion loyal hipsters and cronies from the scene around town came in swarms to see little old me and a lot of infamous art.
Riddle me MODERN, the Young & Modern Party at the Art Institute honored two colleagues of mine with the privilege of showing their fashion designs at the last, giant hoorah before it opened to the public, a benefit for the Pritzker Foundation at the Art Institute. Marisa Swystun and Michelle Barone revealed their creations which included: a shredded kimono, gorgeous gowns and fabulous organza creations on Elite models.
I was also privileged to style the girls from head to toe, I couldn't resist the chance to make a few headpieces. Using metal, plastic and yarn- I came up with 6 modern creations to accessorize their already dazzling vetements! I wore a gorgeous vintage, beaded-fringe blouse from the 60's, and my mother arrived as a more fashionable version of Diane Keaton in a white suit--- F-A-B. The night was filled with great conversation and the champagne was flowing, finding our way through the Modern Wing was quite a challenge, but the galleries were filled with amazing art and a party full of great people. It had been a SOLD OUT party for weeks for a great cause, the re-emergence of art.
Later, we all danced to a little bit of N.E.R.D-  to get the crowd goin'. The after-party was fantastic as the night continued in style with a bare-chest revealed in way of a gold lame Vivienne Westwood for men and I think I saw a few bowties on the floor. What's a party without some stripping? Haha, It was fantastic to see everyone in their finest, it was the party of the season.
Just remember: Diamonds are a girls best friend.
The Young & Modern party at the Art Institute
XOXO
Marsha  

The Business of Style: What is a Trend?

Posted by fashionentrepreneurreport On Friday, May 22, 2009 0 comments

Lynn Furge, sunglassesI have had to type, speak or even mime the word “trend” over 300 hundred times (yes I counted) this week. According to Webster’s Dictionary:
 Trend: noun the general direction followed.
In doing further research, there are vast comparisons to “fads vs. trends” mostly being based on duration and the ability to grow the marketplace.  Others say it depends on the amount of industries said trend affects.
As for “tracking trends” according to Trendtracking.com it is important to know why, you are tracking trends in the first place. Is it to garner inspiration? Is it to predict future profitability?
But in terms of fashion trends, this is what I know.
      1) The Organic/Sustainability Movement is not going anywhere, Governments are going to start demanding their manufacturers be more responsible and this will include the garment industry.  Eco-Fashion will evolve as far as fabric choices and patterns.  It’s like the cell phone, it started out looking like a brick and now it fits in the palm of your hand.  So what once looked like a linen potato sack, will one day pass for Herrera (we hope).
      2) On-line Shopping: We can now scan our closets and post them for friends to pick our look of the week.  We can bid against our neighbors for potentially authentic Halston.  This is not going away.  Whether it is because we live in an instant gratification world, or because Macy’s never changed the lighting in their dressing rooms, grabbing what you want, when you want it will only become more and more possible.
      3) Quality vs. Quantity: With the government opening more international trade options and looking at giving small business a boost the possibility for young designers will soon start to climb again, but as “Change” is promised, fashion talent will need to “promise” to create quality, original items or they will not get the money.  Gone are the days of artistic interpretation   Now is a time for a good product and a tight business plan.
So if any of these things fit into your plan as a soldier in the fashion industry you are on the right track.
Things that are not a Trend.
1) What Paris Hilton wears
2) What they talk about on Extra, E, The Daily 10 or Us Weekly
The above are “fads” and if you find yourself molding your collection from any of these inspirations, then you are two seasons too late!
Paris Hilton, fadRyan Seacrest, fadSpencer Pratt and Heidi Montag, fad

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