MAC Cosmetics Opens New Pro Store in Miami Beach

Posted by fashionentrepreneurreport On Thursday, March 11, 2010

With artistry demand growing and a Latin American market descending upon Miami to grab everything they need for their fashion editorials, MAC Cosmetics has opened an exclusive Pro Store on Lincoln Road.

What does this really have to do with fashion one might ask?

In viewing the presentation and the crowd it is right to say that one of the first steps in Imaging and Branding an entire brand is working with the artists who will create your look and MAC has consistently be the go to brand to get innovative ideas, artists who are well trained and go beyond “trends” to create an original message with each job they do.

The crowd echoed that sentiment with International Make up Artists mingling with some of Miami Fashion’s most important stylists and photographers (Keri Blair, Eddie Santos, and Mark Richard to name a few).

The theme was based on type font. The second a guest descended on the party they were welcomed by a turn-table, spinning girls in the color of caution tape spelling out what is “in” and what is “out”. The venue continued on as different uses of type were displayed for people to ogle and read.

A true lesson in thinking outside of the box, here’s hoping the new store is busy and their artists can inspire and aid a designer or two as it is apparent they are aimed and ready with ideas.

- Lynn Furge