The job of a showroom is to represent a fashion brand on all levels, from market placement to PR to buyer, client relations. A independent fashion designer can gain insight into how to properly launch and grow their brand by learning how to “think like a showroom.”3Femme specializes in representing up and coming designers. Being that we are promoting new brands, we have to be very detailed in how we approach the market. We have to understand where each brand fits and where they can gain maximum exposure in the right venue. We have to identify the customer base of each line we rep and contact buyers accordingly. We want to work with up-standing stores who display and promote the line in a way that is beneficial to the designer. We merely do not just make the sale and walk away. We provide exceptional customer service for our brands. We educate the staff on the line and are in constant communication on sell though and feedback. Providing this service allows us to create lasting relationships with the retailer and guarantee re-orders.
We also team up with the designer on PR to get their designs into current fashion publications. We have a vested interest in the designer and the brand. We work with the designers on their sales goals and we often see that being in reputable stores is better than selling to everyone. When you open up too many doors too fast, the image of the brand is at risk. The first retailers that carry the line are key in setting up the image of the brand and in turn set the bar for the caliber of stores the designer wants to sell to. Quality is better than quantity for these new designers, especially in the first few seasons of selling.
All of these tips hold true to an individual promoting their own launch of a collection.
-Janie Franks, Co-Owner of 3Femme
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