Fashion Television, once a favorite of design obsessed individuals who were glued to their television 24/7 waiting for their favorite collection to pop up on cable, is now providing immediate fashion fixes on ftv.com.
FTV is the biggest Fashion Medium in the world for fashion, beauty and style. It is the only 24/7 hour video channel internationally known to more than 2,000 cable systems, 30 satellite systems, reaching 140 countries on 6 continents with a confirmed reach of 300 million households. FTV is prompt and educational while being sophisticated and fashionable. Fashion TV is one of the best distributed channels worldwide that is viewed by more males vs. females with a higher range of 18-34 age groups. 80% of the audience views FTV from home and is watched more than any other TV channel on cable network. FTV is very popular in fashion related business spaces such as salons and other public spaces. More than half of the viewing spectators are English speaking, and French speaking, wh.ich means all exposure is showcased worldwide
Lynn Furge: How has Fashion TV has revolutionized fashion online?
FTV: The uprising and world's most fabulous fashion designers can all be found on Fashion TV and on FTV online. If you're captivated by the dazzling minds behind the striking clothes, you'll for sure be enchanted by one of FTV’s series such as "Designers at Work" and "Designers Talk” both which can be watched on FTV or online. Since 1997, Fashion TV has revolutionized the world of fashion entertainment through cable television and is now doing the same on the World Wide Web. But what makes Fashion TV so relishing to our viewers is that we’re more than just informative on fashion, we're also delightfully entertaining.
FTV: Fashion TV is successful because it has the ultimate coverage of famous fashion designers and their prêt-à-porter and haute couture innovations. Broadcasting already made and uprising fashion designers daily on FTV is exposing their name and brand out worldwide. By doing so, this level of awareness towards the fashion world is uncovered to the rest of the world.
FTV: Fashion TV isn’t a morning newspaper that should be read at breakfast. FTV is more than just an informative with news, its entertaining, its imagery, and its exposure. Being exposed online is better because on the minute updates can be made daily, it’s quicker, it’s faster and more efficient to all those fashion fanatics. Not to mention interviews and backstage moments with designers and models, no one can compare to FTV online. All coverage is guaranteed with Fashion TV and professionals rely on FTV and FTV online (www.ftv.com) for the insider spotlight on the fashion industry.
LF: How is FTV compared to MySpace and YouTube?
FTV: Just like YouTube, Fashion TV combines a wide variety of video content, including runway clips, TV clips and event videos that are broadcasted globally to recap everything currently happening in the fashion world. Like Myspace, FTV also reveals personal blogs on all fashion designers, uprising and established to the fashion industry, débuting their latest creations for the world to see.
LF: How does FTV choose what to show online?
FTV: FTV pretty much leaves what is needed to be seen online, which is just about everything that you might have missed on TV. Although FTV is a 24/7 video channel everything will be rerun so there’s no need to panic if you missed your favorite shows. But for those anxious viewers who curiously need to be updated and want to know what’s happening, www.ftv.com has all the latest updates and keeps spectators in the know on everything in the Fashion world.
LF: Is there a peak time for the shows?
FTV:Since FTV is a 24/7 hour video channel, if you miss out the first time, no worries you can catch again. There are a few guilty pleasures like Shoot Me! and Midnight Hot which have become fashion TV fans top watched shows. When you're ready to put work aside and enjoy a bit of fun, stay tuned to Fashion TV and fashion TV online (www.ftv.com) for series like these.
LF: What else can we expect from FTV in the future
FTV: Expect the unexpected. FTV is successful because we continue to keep our audience feeling part of our family and up-to-date with everything they need to know in the Fashion world. No secrets, no lies, all raw hands on publicity on designers, models, runways and more. Be sure to stay tuned to FTV for the latest gossip, talk and news on your guiltiest pleasures.
LF: What have your 10 years in this business been like?
FTV: Nothing keeps me more on my toes than working for FTV. Always knowing what is happening in the industry and my awareness level towards fashion is better than ever. The industry itself is a hard competitive and spirited life to maintain, but once focused and driven to do your best, your results are the greatest. No other job in the world can give me the satisfaction that I get out of working for FTV and the people, events and life I get out of being around the most prestige business internationally known to the Fashion world.
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