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Fashion forward winners announced

Posted by fashionentrepreneurreport On Monday, July 14, 2008
Britain is well-known for producing some of the best edgy and innovative emerging designers in the industry. Having a good collection is no longer enough to create a successful fashion business. With this in mind, in 2006 the British Fashion Council created a sponsorship programme called Fashion Forward, a branch of their New Gen scheme.  The initiative aims to help support new designers into the industry, giving them the necessary tools to succeed with a dedicated programme of support over two seasons. Previous winners include Giles Deacon, Jonathan Saunders, RichardNicoll, Jens Laugesen and Sinha-Stanic.

This season, Fashion Forward will be partly supported by the London Development Agency (LDA).  Fashion Forward recipients receive cash sponsorship each season to go towards production of a catwalk show on schedule at LFW. They will also receive high level business mentoring from the best in the business in areas such as business planning, marketing, sourcing, production, export and legal.  
 
Winners are selected by industry experts based on the designers’ talent and potential for growth 
Christopher Kane, Erdem and Marios Schwab are being awarded Fashion Forward September 2008, receiving sponsorship for the first-time. Roksanda Ilincic is a recipient for the second time.

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