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Richard Dayhoff Launches at Takashimaya New York

Posted by fashionentrepreneurreport On Sunday, November 08, 2009



Richard Dayhoff boxer briefAward-winning fashion designer Richard Dayhoff’s men’s premium performance underwear launches at legendary Takashimaya New York, on November 17, 2009.  The store will carry the designer’s signature contour boxer briefs.
Known for his sculptural approach to design and attention to detail, Dayhoff continues to introduce intriguing collections that command attention.   Fusing fashion with function, the masculine boxer briefs are setting a new trend in high tech sporting fabric used for undergarments. 
“My collection appeals to the man who understands that dressing begins with the layer closest to his body.  The man wearing my underwear appreciates the exceptional fit of the athletic cut as well as the ability to keep its shape due to the extraordinary memory of the fabric,” says Dayhoff.
Dayhoff’s boxer brief incorporates an innovative perspiration control system with capillary action. Its multilayer structure rapidly transports perspiration to the fabric’s outer surface.  Once there, it is dispersed throughout the fabric and quickly evaporates.  The inner layer remains dry; therefore the fabric always feels lightweight and fresh.  It is unmistakably the ultimate in quality, comfort and craftsmanship.
While we avidly await www.richarddayhoff.com to go live, you can see more details on: http://www.facebook.com/richarddayhoff

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