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RE: Fashion awards call for entries for the first dedicated ethical fashion awards

Posted by fashionentrepreneurreport On Tuesday, August 05, 2008
RE: Awards are a ground breaking venture sponsored by Ethical Fashion Forum (EFF), Futerra Sustainability Communications (FSC) and Anti Apathy. This is the very first RE: Awards and unlike other fashion awards the real focus is promoting ethical fashion. The awards are open to designers, manufacturers, retailers and students who feel they have contributed towards changing consumer attitudes towards ethical fashion I managed to ask EFF Project Manager, Josie Nicholson, a few questions about the rise into the forefront that ethical fashion is currently undergoing. 

NS: What do you expect from the applicants for RE: Fashion Awards?
JN: Innovation, cutting-edge, and driving positive social and environmental progress within the industry.                                                      

NS: What advice or tips can you give to people who are interested in entering the world of ethical fashion?
JN: For companies the most important thing is transparency – being able to trace your supply chain. With transparency comes better communication and links which could also help open other markets for fair trade, organic and values led producers in the developing world. As a consumer you can choose to use your buying power positively to support businesses with progressive practices to address sustainability.  

NS: Do you think that ethical fashion can compete on fashion runways in Paris, New York, Milan, etc. amongst other more established (less ethical) fashion houses?
JN: Certainly, many of the ethical fashion labels that are being talked about are the most forward thinking labels out there. But it’s not about competing but encouraging ethical practices across the board; ethical processes for example are being embraced by all of the fashion industry including high fashion labels. For RE: Fashion some of the world’s most innovative and highly respected fashion designers will create pieces for the catwalk which are at the cutting edge of aesthetic design and ethics. Already there are a diverse range of designers involved including Zandra Rhodes, Preen, Todd Lynn and Allegra Hicks who will all design a one-off piece exclusively for RE: Fashion. 

If you are interested in applying for the RE: Fashion Awards then log onto the website for application details www.refashionawards.org. 

DEADLINE IS MIDNIGHT 20TH AUGUST For further information on ethical fashion browse around the sites listed below.EFF
www.ethicalfashionforum.com
FSC – www.futerra.co.uk
Anti Apathy – www.antiapathy.org  

- By Nardene Scott

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