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Introducing: JOLIBE

Posted by fashionentrepreneurreport On Monday, November 17, 2008
Growing up in the Dominican Republic, Joel Diaz learned to make dresses at an early age from his mother.  After spending a few years in a school for fine art he transferred to the Altos de Chavon School of Design (alma mater of Oscar De La Renta) followed by a full scholarship at Parsons.  Now with his new endeavor, Jolibe, Mr. Diaz is right at home in New York where he belongs, crafting perfectly tailored unique pieces that are currently catching the eye of every fashion editor in town.

NM:  When did the label Jolibe begin

JD:  After working for Helmut Lang for 5 years and consulting for many companies, I started JOLIBE with my partner, Christina LaPens, a photographer and art director. We debuted the Fall 2007 Collection in Paris and since then have shown two collections in New York.

NM:  What is the first thing you consider when designing for the female form
          
JD: The body of course

NM:  Please explain your creative processdo you look at pattern firstThe texture of the fabric? The shape of the design that you want to accomplishOverall Inspiration? 
JD:  As a base, I start with a balance between hard and soft. Filling boards of inspiration, sketches and elements help me with initial direction but ultimately the fabric dictates.

NM:  How important is tailoring to ready-to-wear pieces and what details as a designer do you feel are most important? 
JD:  Perfection in construction is part of our foundation.  There are some details in our past collections that I feel the need to further explore. 

NM:  Through working in the fashion industry, who have been your influences along the way and why? 
JD:  Manolo in the early 90’s for his energy, Helmut Lang for his editing eye,  and Patrick Robinson for his trust in me.

NM:  What do you feel young designers should know about the business side of the fashion industry? 
JD:  Their customer, price point, production and distribution.  Also the need for a lawyer, accountant, showroom and PR!!!  That about covers it, no?

NM:  In 5 words, describe Jolibe? 
JD:  New, intelligent, balanced, passionate, versatile

NM:  Aside from fashion design what is your favorite way to spend the day? 
JD:  Hanging out with friends, Christina and our 2 kids.

NM:  What was your inspiration for your Fall 2008 Collection? 
JD:  Eclectic, organic architecture is a constant thread. We were also thinking about the 50’s, Japanese graffiti and Dada

NM:  What are the future plans for Jolibe? 
JD:  At the moment we’re conceiving a three minute film for SHOWstudio (showstudio.com) that will be showcased during London Fashion week.  Also starting on the spring collection and looking for a potential partner/ backer.    




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