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Glamorama 2009: Macy's Puts Spending for Fashion Back on the Radar

Posted by fashionentrepreneurreport On Saturday, August 22, 2009



glamorama_2009A bevy of beauties and one hot pig encompassed Glamorama 2009. 
With Miss Piggy opening the show and donning a Marc Jacobs original Macy’s placed a sense of humor to the serious topic of the Ronald McDonald House which was the charity benefiting from tonight’s event. 
With over $400,000 raised, Chicagoans flocked to the trademark Chicago Theater to see what Macy’s had in store for them for fall.
More of a production rather than an unveiling, this event is consumer focus at it’s best, giving the audience wearable winter pieces like black pencil skirts and camel coats with a mix of extravagant sets. 
Ne-Yo was the featured artist completing the theme of “Fashion and Music Come Together” and with his new partnership with Alfani as the Face of Alfani Red, a brand exclusive to Macy’s, he looked as dapper as he sounded.
The beauty of Glamorama is Laura Schara’s ability to make something old (we in the fashion public have already seen the clothes on the runway back in February) into something we absolutely have to have!
The Philosophy di Alberta Ferretti was beautiful, with models busting through a silver beaded curtain setting off the grey and blue color palette amazingly well.
Sonia Rykiel was a stand-out as well, with her burnt orange and russet pieces set off against a black and white video of lovely little French girls back stage in hair and make-up… quaint and fashion forward as only the Parisians can.
Jean Paul Gaultier in Goth madness with Marilyn Manson booming in the background was a little too Steven Klein does Madonna for W but the silhouettes were so beautiful it can really only play into an “homage” vs. an “imitation”
As fashion people we are going to skip the wet boys in tighty underwear briefs, but just know that the crowd loved it which is the point of charity runway anyway.
We at Nolcha had our own fun little photoshoot at the after party.  The sets were too good to resist.

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