Lynn Furge: What is your Spring Summer 2010 collection based off of?
Silvia Tcherassi: I developed this collection and the Tcherassi Hotel at the same time. When I was selecting different plants for a vertical garden, the main attraction of the hotel, I was very impressed with the beautiful colors and shapes of the plants from the vibrant Caribbean. This process was a kind of rediscovery... You don’t need to be an expert on Botanic to see the references in the palette of colors, the silhouettes, and the shapes in a subtle, non obvious way.
LF: You are a humanitarian… how does the work with Unicef inspire your design work?
ST: I am part of the campaign More Art Less Mines to create awareness about the victims of personal landmines in Colombia. My support to this campaign and many others is genuine. I totally believe in the power of sharing and trying to use my work as creator, and designer to bring awareness to different causes or take advantage of my role to help different charities. Last year I participated with other 40 international designers in a project to benefit different charities in Colombia. BeLive, the organizers, asked us to invent an indigenous bag and I was so happy with the results that I incorporated the concept for my Fall 2010 Accessories Collection. This is a good sample of humanitarian inspiration!
LF: You wrote a book titled “Effortless Elegance.” What do you consider that to be in one simple sentence?
ST: An honest and individual approach to style.
LF: What five things are incorporated into a Tcherassi project, from ready-to-wear, to jewelry, to the hotel and even bridal?
ST: Innovative approach, High quality materials, Caribbean heritage with an international reach, Transparency, Honesty
LF: What do you consider first when designing? Color? Print? Textile?
ST: Fabrics. I don’t sketch. My creative process is very experimental and fabrics are the starting point of this process.
LF: Who is your muse?
ST: Strong and unique young women as Lauren Santodomingo and Anna Dello Russo.
LF: What is next on the horizon for Silvia Tcherassi designs?
ST: The expansion of the Tcherassi fashion and hotel brands and the development of a home and a children collections.
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