Clifford stressed the importance of communicating through networking with as many people as you can to build your business. "Don't forget that 50% of workers work for companies with less than 20 people", says Schorer. Entrepreneurs face roadblocks throughout their careers but what separates you from the rest will be your persistence to keep driving.
The case study was to get the attending entrepreneurs to use their innovative business techniques to incorporate the best plan for Blow. The discussion at hand was "Should Blow use their start-up capital to increase product development for their 2 stores, or open more Blow stores"?
Here were some questions the attendees were asked to consider:
- Should Blow augment the momentum of its brand by opening more blow dry bars before placing additional resources into the product line?
- or would it lose its competitive advantage in the hair care segment if it did not continue to expand its product line as well as secure additional retail distribution channels?
- What strategic direction should Blow pursue and why?
The lecture ended with Julie Flakstad explaining her smartest long-term growth plan: expanding the product line. Blow the New York Blow Dry Bar was votest best blow out by Vogue, InStyle, Allure & New York Magazine and now carries 17 products within their two stores.
- Katie Evans
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