Why: Sinek says, "We follow those who lead, not for them but for ourselves, we follow those who lead not because we have to but because we want to". First, start with the WHY to determine what you're trying to accomplish because these are the questions that distinguish long term entrepreneurs and businesses from the ones that fail.
How: This is the strategy that guides principles and actions to form a path that will take in pursuit of your WHY. This step is literal because your actions should directly reflect your personal beliefs and values. This stage starts developing your WHY into something tangible. You will start forming lasting partnerships while finding customers and clients who believe in your mission.
What: This is your vision. As an entrepreneur, it's your responsibility to inspire others. To achieve that goal, you need to be able to solve your own problems, build the solution, scale it, and then get it to other people.
Sinek stresses that everything you do should prove your personal beliefs while directly lining up with your actions. We live in a tangible world. If we want to be authentic individuals, we have to actually do what we believe. This is your best selling strategy. People will want to join your cause since you will be a walking model of your beliefs.
It's important for entrepreneurs to keep their passion at the forefront of their business plans. "Find your passion and the money will follow" says Sinek. If you're not inspiring others, there's a high change you're manipulating them. Be transparent: Think, act, and communicate from the inside out.
- Katie Evans
- Katie Evans
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