I have had to type, speak or even mime the word “trend” over 300 hundred times (yes I counted) this week. According to Webster’s Dictionary: Trend: noun the general direction followed.
In doing further research, there are vast comparisons to “fads vs. trends” mostly being based on duration and the ability to grow the marketplace. Others say it depends on the amount of industries said trend affects.
As for “tracking trends” according to Trendtracking.com it is important to know why, you are tracking trends in the first place. Is it to garner inspiration? Is it to predict future profitability?
But in terms of fashion trends, this is what I know.
1) The Organic/Sustainability Movement is not going anywhere, Governments are going to start demanding their manufacturers be more responsible and this will include the garment industry. Eco-Fashion will evolve as far as fabric choices and patterns. It’s like the cell phone, it started out looking like a brick and now it fits in the palm of your hand. So what once looked like a linen potato sack, will one day pass for Herrera (we hope).
2) On-line Shopping: We can now scan our closets and post them for friends to pick our look of the week. We can bid against our neighbors for potentially authentic Halston. This is not going away. Whether it is because we live in an instant gratification world, or because Macy’s never changed the lighting in their dressing rooms, grabbing what you want, when you want it will only become more and more possible.
3) Quality vs. Quantity: With the government opening more international trade options and looking at giving small business a boost the possibility for young designers will soon start to climb again, but as “Change” is promised, fashion talent will need to “promise” to create quality, original items or they will not get the money. Gone are the days of artistic interpretation Now is a time for a good product and a tight business plan.
1) The Organic/Sustainability Movement is not going anywhere, Governments are going to start demanding their manufacturers be more responsible and this will include the garment industry. Eco-Fashion will evolve as far as fabric choices and patterns. It’s like the cell phone, it started out looking like a brick and now it fits in the palm of your hand. So what once looked like a linen potato sack, will one day pass for Herrera (we hope).
2) On-line Shopping: We can now scan our closets and post them for friends to pick our look of the week. We can bid against our neighbors for potentially authentic Halston. This is not going away. Whether it is because we live in an instant gratification world, or because Macy’s never changed the lighting in their dressing rooms, grabbing what you want, when you want it will only become more and more possible.
3) Quality vs. Quantity: With the government opening more international trade options and looking at giving small business a boost the possibility for young designers will soon start to climb again, but as “Change” is promised, fashion talent will need to “promise” to create quality, original items or they will not get the money. Gone are the days of artistic interpretation Now is a time for a good product and a tight business plan.
So if any of these things fit into your plan as a soldier in the fashion industry you are on the right track.
Things that are not a Trend.
1) What Paris Hilton wears
2) What they talk about on Extra, E, The Daily 10 or Us Weekly
1) What Paris Hilton wears
2) What they talk about on Extra, E, The Daily 10 or Us Weekly
The above are “fads” and if you find yourself molding your collection from any of these inspirations, then you are two seasons too late!
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