Marsha Goes to Hollywood: Electric Undies

Let me re-introduce myself. My name is Maggie, but I am commonly referred to on the scene as Marsha. (Definition of what it means to be a Marsha, well let's just put it this way...all you need is GLAM AND GOLD. It's got the same kind of ring to it as ROCK AND ROLL, but it's even better. Here's the Marsha instant recipe: take a lot of gold, a lot of frosted pink lipstick and a gallon of hairspray and you’re in business).

As the Chief Stylist for AKIRA, there are always a spectrum of models coming in and out of the office, but this week...I've been on model-overload. Yes, you heard me correctly… models can become overload--trust me. When you cast 120 people in two days, there are only so many pairs of crap heels with exposed tap hitting the concrete as they attempt to walk-it out for you to judge, one human being can hear on a daily basis. There is also bad self- hair and make-up jobs and appalling styling. In fact one of the bookers actually called me pre-casting to see if I could hook a model up with a new pair of denims (apparently she won't stop wearing her Paris Blues to the castings). C'mon don't act like you have never heard of Paris Blues, well maybe you were 12.

This week's festivities were all about a new AKIRA Lookbook editorial that we will be running next week on shop.akirachicago.com, our online retail site. This time around, our client is Bjorn Borg, the one, the only retro-tennis player who has a stunning line of electric undies. AKIRA was the first to bring the Swedish line toChicago, we proudly boast their campaign, as apart of our marketing plan with the company for the year, on the facade of our Creative Office so I have been looking at naked people for weeks now in preparation.

Good news…I found a couple of hotties to play the part on location in a 5 million dollar penthouse in the heart of Chicago. (Riddle me this...if you had a penthouse would you put a 6 person lap pool inside? I sure would and I guess so would the owner). Better news… my conceptual Hong-Kong Creative Director and me an over the top Jewish runway producer have full access to do what we please in the location. Special thanks to Oberweis Dairy and bananas for making this possible. I'll let your imagination run wild with that one. That's all I can reveal until the shoot is posted!

Awkward moment of the week: Giving the rep. his samples back from the shoot. It's current collection so he needs them to go on the road to show other vendors. Creeper McCreeper-Stein. Well, we keep it interesting. That's for sure.

Amazing FORD model Anastacia wearing Bjorn Borg at the launch party for the underwear that we hosted this past month at Manor.