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NY Fashion Week Fall 09: Leifsdottir

Posted by fashionentrepreneurreport On Thursday, February 19, 2009

Leifsdottir Models at Fashion Week 09Home is Where the Heart a point proven with Johanna Uurasjarvi’s Leifsdottir line.  
So much so that even a celebrity like Felicity Huffman (arriving with the new stunning bob that much of the fashion community is sporting this week) could stand amongst the crowd comfortably and chat with friends.  For Fall 09 Uurasjarvi, Anthropologie’s design director and creator of Leifsdottir as a spin off to the successful clothing/lifestyle boutique, journeyed to the ancient monastery Mont St. Michel for inspiration.  With an ambience of glowing chandeliers, vintage tapestry rugs, walls laden in gilded frames and tables stocked with perfect tarts and tasties, the setting at the Leifsdottir headquarters was a step back into a fairytale of centuries ago.  Models casually sauntered about the party carrying vintage books with quill pens.  Rosy cheeked beauties were styled in structured coats, peplum pencil skirts, soft silks, light wools and gold hardware.  Colors were rich and in the oil paining variety like navy’s, coppers, violet and even some crimson.  Guests were treated to special rings by Dana Ettinger, a give away that made all involved fancying their fingers like proper French ladies of the manor.

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