Video installation is an evolving way for international labels to get their merchandise to a mass audience.Until now, the genre has always had its critics for various reasonsTitled Empress of the Orient Feb 17th 2009 marked the opening of the Fall 09 collection which showed regal shoulders, corset belts, origami lots of headgear (tower and pom-pom hats with everything) and Alice Temperley’s quintessential leopard and English lace.
Viewers had access to this collection in a multitude of ways from the Soho loft that Temperley calls it’s American home to Style.com.
“We unveiled it today on Style.com to over 1.4 million viewers,” said Melissa Lun of STARWORKS NY. “The exhibition will travel to London and Paris as well. It will be a permanent fixture on the website as well.”
Using campaign images, videos, mannequins, garment racks, accessories shelves, and runway shots overall thought was put into the presentation. All bases were covered which really gave viewers the chance to appreciate the intricate details that went into each piece instead of squinting at a computer screen, trying to zoom in… aka there was an option for everyone.
And as far as details, the collection put forth studded leather, orient sphere evening bags, cloisonné inspired gold gilded heels and sexy corset belts in a variety of shapes and patterns that better solidified the regal Asian theme.
“Alice really wanted people to be able to see the movement of the clothes. She took a lot of time crafting the shoulder detail as well as the pulled fabric with the beading on the yolks of some of these dresses which were done by hand so the mannequins are here too,” added Lun while giving us the grand tour of the space.
Mannequins sporting the entire runway look that was just seen in the video circled the room surrounded with mix and match accessories were not prevalent in the video.
Upon leaving the exhibit, Lun turned to me with a final thought…
“You cover the business side of the industry, we are also doing a separate sale in an alternate location for Spring and Summer, just to continue to keep retail sales in mind throughout Fashion Week as well, check it out,” and handed me the flyer, where I will promptly trot to find a frock for our Nolcha party tomorrow evening.
Temperley… no stone unturned.
Please see the embed code for the Temperley London Empress of the Orient virtual catwalk video for the Autumn/Winter 2009 collection - you can also find the direct URL link on Vimeo.com. Click here to view
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