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Social Season

Posted by fashionentrepreneurreport On Thursday, March 26, 2009

Lela Rose Dress with RufflesThere are still ladies who lunch, and spring means the social season is upon us.  Debutant balls, charity events, calendars are full. 
With trend reporters world wide projecting that the consumers are looking for “that one special piece” to splurge on, designers are focusing their collections for spring on smaller runs but more stand-out items.  Buyers are supplementing their smaller stock supply with a larger number of trunk shows, giving that customer the attention that they need to select something that is perfect for them.  The grab and go society seems to have gone and what we are left with is quality designers turning out impeccable products.  After all… at country clubs, women’s boards and private ballrooms all over the country…the show must go on. 
Alexander Wang white dress
(Ruffle Dress: Lela Rose $1095, White Mini Dress: Alexander Wang $595, Coral Jumpsuit: Stella McCartney $995, Emerald Strapless Gown: Zak Posen $2595) 
(Shot on Location at the private estate of Martha Michaels in Raleigh North Carolina.  Photography and Art Direction: Lynn Furge;  Hair and Make up: Fiquet Bailey for Luxe Apothecary in Raleigh North Carolina; Models: Lisa WIlliams and Liz Applegate from Directions Modeling Agency; All Clothing Provided by Vermillion 919-787-9780)

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