Entrepreneur Vanessa Di Palma Wright is on to something… as owner and buyer of Farasha she give all of the women in her life designers from around the globe, offering select pieces in an eclectic and unique setting, and ultimately creating a one of a kind atelier for women to discover new clothing lines to add to their wardrobes.
Vanessa means butterfly, which is very telling for a stylist who represents designers from all over the world with the aim to help clients reinvent and transform themselves through the expression of fashion and clothes. This is how the concept of Farasha materialized. Vanessa means, "Butterfly" and Farasha means, "Butterfly" in Arabic. Indeed fitting for a concept that reinvents the clients it serves by refining, transforming and accenting their image with the rare and exceptional pieces carefully selected specifically for the Farasha clientele during the owner’s travels.
With a keen eye for both business and style the initial trunk show event was a success selling designers wares from New York, Chicago, Dallas and everywhere in between.
Nolcha’s Creative Director Lynn Furge sourced several independent designers that dominate the roster.
“I had so much fun sticking to the desired criteria, but exploring what a brand new sales floor could look like. There are so many talented designers that all have separate visions, but layering them together is really how women dress. Seeing my favorites all hang next to each other really echoes what a strong Spring 2010 wardrobe should look like,” stated Furge.
Lara Miller, Maleku, Imaginary People, Chako, Jess Rizutti, Shorty Clothing, Nora del Busto, Deanna Burasco, Ms. Bodangles, Margaret Miller and MCC will be available throughout the season as well as on the website http://www.farashastyle.com/
“Nolcha’s expertise and know-how in the fashion industry has enabled me to implement and successfully launch Farasha,” said Vanessa. “Lynn Furge, Nolcha’s creative director has an exquisite eye for talent and quality. Her attention to detail, knowledge of current trends and direct connection to global and emergent designers is truly unrivaled. She has been instrumental in initiating communication and engaging designers to work with Farasha from the onset. It is a privilege to work with her."
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