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Gen Art Fresh Faces Miami

Posted by fashionentrepreneurreport On Wednesday, March 10, 2010
Really saleable easy basics seemed to be the theme at Miami Fresh Faces this evening.  For a town that seemed to invent “bling” and showmanship, there was an extremely conservative air where each collection was heavy on skirts/dresses and almost elementary tailoring.

It seemed to be an effort to keep prices reasonable in the Independent Designer arena which has been a previous complaint from retailers that want to snap up young lines.

Duskin
With a palette heavy in the black and white, little dresses trotted down the runway. The standout was a shirtdress that although extremely simple, it had just enough slough and shoulder strength to make the proportions perfect, and since menswear is such a big trend for Fall this seasonless line will do well.

Lialia
Nothing too revolutionary from this collection.  The concept was there but the fabric choices were a miss taking young and fun tunics and giving them too much of a matronly aspect.  The dresses were the “wrong” silhouette for the direction fashion is headed.

BySmith
The collection was a little bit soft-focused, meaning that everything from Little House on the Prairie ruffles to slinky black cut out dresses came down the runway.  We understand it is difficult to edit a line down to 10 pieces, but some sort of inspiration has to evolve.

Fernanda Carneiro
With removable neck inserts and a finale dress that zips all the way open to become a jacket as well there was versatility in Fernanda Carneiro’s designs. It was very much her most popular aesthetics realized. The colors were jewel tones which gives the potential customer pieces that are happey energetic and can be worked for many different occasions.

Romina Heighes
Thank you Romina for giving us some pants… that we would actually wear… maybe even paired with the little bustier you created.  Either way between the loose almost pajama-like trousers and the interesting draping and beautiful choice in fabric, Heighes collection was a hit.

Whitney Eve

Whitney, didn’t you work for DVF?  There was a lot of high-street fashion on this runway, and none of it had the same beautiful nuances Diane is famous for (the pattern, the color the throw-on devil may care styling that just makes sense for modern women) and we were so hoping some of Ms. Furstenburgs good graces would wear off on you.  A little too 80’s (the lace leggings) and a lot too literal with the lingerie references.  When the rest of the fashion community is thinking about smart basics or beautiful refined luxury, Whitey Eve was on the wrong side of the fence.  
Breezing past the accessories showcases, Babette Epaulette stood out not only for the pieces (cute, a bit quirky, have been done in Europe by masters like Fannie Schiovani, but alas)but the marketing material and display… after all, it really is about branding.
Rella Jewelry had some pretty elements and we can see what designer Cindy Borjas is going for with the Baroque type of elements, but sometimes too many layers is possible, especially when it is mixed with costumy beading that could have looked a lot more luxe.
 
-Lynn Furge


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