Cision is the leading global provider of media relations software services and solutions for public relations professionals which they proved by thanking everyone personally who was twitting during their webinar! The mediator stressed how important it is to filter and analyze the information from social media sites to fully understand what people what from your company. There are currently no boundaries within social media which can be used to your advantage.
10 Reasons to have someone monitoring your social media
1) Complaint
- Publicly acknowledge and quickly respond
- Timeliness is crucial
- The face that your fast response will make you seem always available it will also give you the benefit of being transparent even if you can’t fix their complaint
2) Compliment
- Engage in a compliment
- Create a “Favorites Page” that links back to what your customers liked
- These pages can ease new consumers in when they are “shopping around”
3) “The Problem”
- This gives you a huge opportunity to communicate with a broad audience and help your customers/future discrepancies
- Most conversations are preserved in archives of the web so this can help people to use your former conversations as a reference (which can save you time in the future)
4) “The Question/Inquiry”
- Respond to just as quickly
5) Campaign Impact
- Instantly watching peoples reactions to your campaigns is something you can’t get from traditional media
- You can see how many people were impacted and how many RT’s you had
- Allows you to measure your key message adoption
- THEY KEY: Looking for what words are associated with your brand that you wouldn’t normally think of and time track and spike your coverage
6) The Crisis
- Get a social media policy within your company to represent the entire company
- Have one person have specific monitoring jobs to ensue the policy
7) The Crowd
- There are so many interesting conversations going out that could be valuable for you you’re just not reading them
- Also look into LinkedIn Answers
8) The Influencer
- Discover the patterns of interactions
- Small sphere of influence
- Read the “ordinary folks” who are blogging and linking their blogs to a close few – THESE ARE THE SOCIAL INFLUENCERS – highly influential people flock to these blogs and rely on them for trends and there opinions are valued
9) The Point of Need
- If you have somebody monitoring your social media you can actually find people when they are in need of your product and build relationships
10) Use a dashboard
-Use a social media dashboard (Cisions’ is $595 month)
-Keep track of trends in your questions
For more information visit cision.com
- Katie Evans
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