Nowadays, the new trend for fashion companies is to be In (located in an strategic point of work) and Out (to arise or be recognized in a worldwide market) the best tool to get it: SOCIAL MEDIA.There are thousands of blogs all over the world discussing, promoting and selling the fashion brands and millions of websites that unveil the latest in style.
Particularly for emerging designers and independent brands, building brand awareness can be a long journey, often requiring frequent self-promotion to editors, journalists and industry representatives. If the end goal of all of this is to reach an interested audience, why aren’t these upstarts building and communicating with that audience directly? While the time and cost of securing editorials, press mentions and awards is high, the time and cost of establishing a reputation online is significantly lower, and while social media can’t replace an offline PR strategy, the two approaches are complementary and mutually reinforcing.
As for larger brands, social media can promote authentic online points of sale and interaction to potential consumers. Not everyone who encounters sites selling fake items online will realize they’re purchasing an imitation, particularly if a brand has a weak e-commerce presence. Having a social media presence could address this problem easily.
But sometimes, to bet on social media is not the right way, at least not to start. It will likely not be possible to participate on every network. While Facebook, MySpace, Tuenti, Blogger, Linkedin or Twitter have the largest general audiences, starting on a smaller, targeted network may help in building a following on the larger sites. On networks like Twitter , Linkedin and MySpace where connections are often based around interests rather than personal relationships, this is a good way to find more people who might be interested in your work. Larger brands may have the name recognition to build a community of followers on general networks more quickly, but a presence in niche communities may still be valuable.
Social networks, blogs, websites and working by internet provide facilities to expand any fashion business around the world, with no need to establish point of sales and offices wherever.
- Ana Fernández-Trejo Sánchez, proprietor of In and Out a hostess service, events arrangement and fashion communication services company. Sánchez has a degree in Fashion Promotion from ISTITUTO MARANGONI and can be found at www.inoutfashionmagazine.blogspot.com, www.lilysevs.co.uk, www.capitaldigital.es.
0 Response to ""In and Out Concept""
Post a Comment