After a week of shopping events though out the city, Chicago retailers report Independent Retail Week is a huge success.From the kick-off at the Chicago Cultural Center on Monday Oct 19th, consumers flocked to grab guides and goodie bags which sent them on a shopping tour of the city.
With 80 Participating Boutiques and 19 Exclusive events there was a lot to do in neighborhoods all over the city.
"As apart of both Nolcha's Independent Retail Week and Chicago’s Fashion Focus, AKIRA looked at this opportunity as the time to shine as Chicago's local boutique. With the City of Chicago's efforts to boost local commerce for upcoming designers, Nolcha created a parallel opportunity for boutiques seeking the same awareness, making a statement for Chicago fashion. The tremendous support of these agencies led to an exciting event with a fresh take on a pop-up store and made an impactful buzz among consumers". Said Maggie Morgan, VP of Marketing, Akira Chicago.
Aveda, one of Independent Retail Week’s National Sponsors threw an event which in only two hours garnered close to $1,000 for their Breast Cancer awareness charity and more than $2,200 in sales. Prettycity.com had over 450 women come through the door at their event where Independent Designer Anastasia Chatzka was the winner of the Nolcha Designer booth and got to show her collection to a new demographic of women.
“It was interesting to interact directly with the consumer as they sampled our product and gave immediate feedback. Working with Nolcha allowed us to place our brand in the hands of a captive demographic we do not always have the ability to meet. We look forward to the future of Independent Retail Week. – David Rybacki, President, Jomada Imports
The boutiques all reported positive sales, from people coming in specifically to shop at stores on the guide, to return clients who with a spark of interest from the weeks events, came in to shop their favorite boutiques and take advantage of the much needed sales.
“We had a busy day with lots of people popping in the store. A few came just for the show but most of the traffic seemed to just be out on the street” boasted Tamara Chaponot of Clever Alice who hosted an amazing trunk show by Veronica Riley Martens where she not only unveiled a new collection, but re-worked customer’s old jewelry as well.
With driving the economy in a positive direction for fashion businesses as one of Nolcha’s main goals, the Chicago market where community and camaraderie is so important, really only echoed the entire sentiment of the Independent Retail Week as a whole.
“The launch of Independent Retail Week in Chicago was truly amazing. The events were well planned and generated a lot of excitement for the individual retailers and the timing was perfect as it coincided with Fashion Week. Where Chicago looks forward to a larger partnership next year.” stated Patti Ruesch - Regional Vice President, Where Magazine.
Now on to New York…
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